socio-politics

This reminds me of Clinton’s amazing 3 am phone call in that both of them just leave you wanting to watch it two or three more times just to make sure it is as absurd as you think that it is.

McCain camp though process:

1) Obama is famous around the world

2) We can’t stop him from being famous………….but we CAN make fame into something pitiful….we think
3) Britney Spears and Paris Hilton are the two first names that come to mind for fame and name chanting and celebrated trips to Berlin, let’s throw their faces in….though we’ll be subtle about it

4) Now that we got the point across, lets just throw in the generic attack on Democrats and try to use the poor economy and oil situation to our advantage.

5) close with campy cell phone commercial music playing to John staring off into the sunset

The odd thing is, this ad would have a chance to be successful if it did not attract so much attention to itself. It incorporates most of the most successful marketing ploys: it connects the hate and pity for Hilton and Spears to Obama, the ten seconds dedicated to anything of actual political substance repeats the same two points and it takes advantage of people’s economic troubles.

However, the ad was far too forward with its message, and when the message can even be seen as absurd by those that hate Obama, there will be problems.

The ad is offensive towards those that support Obama. Associating Obama with a fallen pop start and a woman that is famous for no particular reason shows a poor attempt by McCain’s campaign staff to reduce all credibility from Obama’s name. It equivocates a vote for Obama to a vote for a no-talent pop star, and this is not the right thing to be telling people if you wish to win their votes. It makes the voter out to be a sheep, and suggests that the road to originality is a vote for McCain.

Apparently, since the “maverick” label didn’t make him cool, McCain has decided to make his regular self out to be the cool and original thing………..it’s just pathetic.

This ad is a sign of McCain’s desperation. Much like Hillary Clinton, he has begun to advocate ill-advised attacks upon his opponent. And when that becomes the focus of the campaign, actual substance is shifted to the background, which may have been successful previously, though it will not work against Obama.

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